About KARL STORZ

From the operating room to clinics—and everywhere in between—KARL STORZ North America (KSNA) is a global leader in medical technology and advanced visualization solutions. We design innovative systems that empower physicians to make informed clinical decisions and improve patient outcomes worldwide.

As a family-owned company with over 80 years of innovation, we are driven by precision, performance, and purpose. With more than 8,500 employees globally and 2,400 across North America, our impact extends far beyond devices—it’s about advancing care and changing lives.

About the Role

This is a high-impact, highly visible role at the center of commercial success.

As Principal Marketing Manager, Video Operations, you will own and elevate the end-to-end demo and clinical evaluation experience for the Image 1 video endoscopy platform—one of KARL STORZ’s flagship technologies. From first customer interaction through conversion, you will define what “best-in-class” looks like and ensure it’s executed consistently across the U.S.

You’ll operate at the intersection of marketing, sales, operations, and clinical engagement—bringing strategy, structure, and innovation to a critical growth lever. Your work will directly influence revenue, market share, and competitive win rates.

If you’re energized by building programs, optimizing performance, and shaping customer experience at scale, this role puts you in the driver’s seat.

Why You’ll Love This Role

• Own a mission-critical growth lever—demo and evaluation excellence
• Directly impact revenue, win rates, and market share
• Partner with Sales, Product, and executive stakeholders to shape strategy
• Build scalable programs that elevate customer experience nationwide
• Lead with influence in a highly visible, cross-functional role
• Stay close to the field—combining strategy with real-world execution

What You’ll Do

Demo & Evaluation Excellence

• Own the full lifecycle of demos and clinical evaluations—volume, execution, and conversion outcomes
• Develop and execute strategies to drive year-over-year evaluation growth and competitive positioning
• Design tools, programs, and collateral that enhance evaluation effectiveness and sales success
• Analyze customer feedback, competitive insights, and performance metrics to drive continuous improvement
• Serve as the internal subject matter expert on best-in-class evaluation execution

Sales Enablement & Training

• Develop and deliver training programs that empower field teams to lead high-impact evaluations
• Support targeted field engagements to reinforce best practices and maintain hands-on expertise
• Create compelling selling tools and customer-facing materials aligned to evaluation strategy

Product & Launch Ownership

• Lead evaluation readiness for new product launches, including planning, logistics, and training
• Partner cross-functionally with Product Management, Operations, Regulatory, Clinical, Quality, Legal, and Customer Support
• Collaborate with demand planning and samples teams to forecast and align inventory needs

Operational & Commercial Excellence

• Optimize evaluation logistics, equipment quality, and operational processes in partnership with Technical Services
• Manage budgets with a focus on ROI and business impact
• Build strong partnerships with regional sales leadership to drive adoption and growth
• Develop dashboards, scorecards, and reporting to communicate performance and insights to leadership

Leadership & Brand Stewardship

• Act as a brand ambassador for the Image 1 platform—ensuring consistent messaging and positioning
• Build and maintain relationships with Key Opinion Leaders across the U.S.
• Mentor junior team members and lead through influence and expertise
• Independently manage labs, conventions, and customer-facing events

What You Bring

Experience & Expertise

• Bachelor’s degree required
• 7+ years of medical sales and/or marketing experience (minimum 3 years in marketing)
• Medical device marketing, product management, or MIS experience required
• Experience working with third-party manufacturers or agencies

Leadership & Execution

• Proven ability to lead cross-functional initiatives and influence without authority
• Strong project management and operational execution capabilities
• Ability to operate independently in a fast-paced, results-driven environment

Technical & Analytical Skills

• Strong analytical mindset with experience translating data into action
• Proficiency in Microsoft Office; SAP experience required
• Experience building dashboards, metrics, and performance tracking

Communication & Impact

• Exceptional presentation, storytelling, and stakeholder management skills
• Ability to engage effectively with sales teams, clinicians, and executive leadership

Preferred

• 15+ years of experience in medical device or healthcare marketing
• Experience leading demo, evaluation, or customer experience programs
• Background in operational/logistical program management
• MBA preferred

Additional Information

• Travel required: ~20–30% (up to 40% as needed)
• Frequent interaction with hospitals, operating rooms, and clinical environments
• Ability to lift equipment exceeding 25 lbs. may be required
• Must meet all hospital credentialing, safety, and regulatory requirements

Who You Are

You’re equal parts strategist and operator. You understand that the customer experience—especially during evaluation—is where deals are won or lost.

You bring structure to complexity, turn insights into action, and know how to align teams around a shared goal. You’re comfortable in the field, credible with clinicians, and confident presenting to leadership.

Above all, you’re driven to build something better—programs, processes, and experiences that set a new standard.

Why KARL STORZ?

At KARL STORZ, you won’t just support commercialization—you’ll shape it. Your work will directly influence how innovative technologies reach clinicians and improve patient care.

If you’re ready to lead a critical growth function and redefine what excellence looks like in customer evaluation, we’d love to connect.

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