Description

Many companies struggle to understand the referral pathways that influence their product’s purchase and usage, leaving them guessing who their best targets are. icotec Medical faced a distinct go-to-market challenge - the surgeons who implanted their device didn’t experience its benefits. Instead, the clinical benefit was for downstream radiation oncologists, who wouldn’t have their patient scans distorted. 

Although icotec knew which surgeons implanted their device and which radiation oncologists preferred it, they didn’t have a way to connect referral paths between the two groups, making it difficult to demonstrate the clinical and financial benefits for surgeons who would adopt their product. 

They used AcuityMD Care Journeys to see the full view of complex patient journeys - from initial diagnosis to surgery to subsequent procedures - as well as the referral connections between all providers involved. Understanding these patterns enabled icotec to become a trusted consultant to surgeons and radiation oncologists, and prove that they improve clinical and financial outcomes. 

icotec Medical has since expanded their use of Care Journeys to do a deep analysis of market opportunities to determine which products they should - or shouldn’t - bring to market. This analysis can be performed in hours, not months, and has saved icotec significant time and resources by only pursuing products with a clear market opportunity. 

Register today so you can learn how to: 

• Leverage referral patterns to unlock new sales strategies
• Use a full market view to pinpoint product development opportunities
• Complete a deep market analysis with AcuityMD in hours, not months

REGISTER NOW

SPEAKERS

	Scott McKay Product Manager - Spine icotec Medical
	Megan Wilson Director of Product Management AcuityMD