Pedro Arboleda, Strategy and XaaS in Med Tech Leader, Managing Director, Deloitte

Pedro is a Managing Director in Deloitte’s med tech practice who has successfully led commercial and corporate strategy projects since 2001 for leading med tech and healthcare firms. A recognized expert in developing transformational growth strategies, Pedro is passionate about the convergence of health, cognitive technologies, and companies offering novel solutions that transform business models. This has included co-leading Deloitte’s XaaS practice in med tech. Pedro’s prior work has been published in The Economist magazine Special Reports on Innovation and is often invited to speak on the topic of digital health and disruption in healthcare.

Jordan Cole, HWaaS Leader, Principal, Deloitte

Jordan created and leads Deloitte’s Hardware-as-a-Service (HWaaS) & XaaS Practices, focused on helping cross-industry clients undergo as-a-service transformations that bundle hardware, software and services. He has led multiple high-tech companies through their transformations to launch their first subscription and consumption-based products and scale their capabilities globally. Jordan has extensive experience helping both business and IT stakeholders prioritize and develop their XaaS business models, lead-to-cash processes, policies, and technologies. Most recently he has been expanding HWaaS capabilities into MedTech and Industrial Products.

Jon Smyrl, HWaaS and Software Product Engineering Leader, Deloitte

Jon has over eight years of experience in the technology industry and has spent the majority of his time helping clients develop and execute strategies to support complex business model transformations. Jon most recently helped develop a XaaS strategy for a leading med tech company, and a sales enablement strategy for a leading cloud service provider. Prior to that, he helped design a target state operating model for an iconic media company undergoing a strategic shift to focus on growing ‘as-a-Service’ businesses.