Opening the door to more efficient market access and improved patient care through health economics and outcomes research (HEOR). Together, ISPOR, Alira Health, and MassMEDIC developed an educational event that will focus on HEOR approaches and address evolving market demands and challenges. Scheduled for October 29, this event will help the MedTech industry better engage with and support all stakeholders, including providers, payers, regulators, and patient representatives, throughout their lifecycle from development and into commercialization and use. Program information to follow.