Upcoming Events

Introduction to Patient Engagement in MedTech in the U.S.

Thursday, February 9, 2023 (11:00 AM - 12:00 PM) (EST)


Introduction to Patient Engagement in MedTech in the U.S.

February 9, 2023 | 11:00 AM EST |

Although the MedTech industry recognizes the importance of patient engagement, the practice is still ripe for expansion: the recent review of the industry conducted by the Patient Engagement Think Tank in MedTech discovered limited expertise, infrastructure, and implementation standards for sustainable patient-centric strategies.

Properly executed patient engagement strategies can lead to improved service of patient needs, improved outcomes, and maximized market access. In this webinar, we’ll share how the MedTech industry can successfully incorporate patient engagement activities at each stage of the medical device and diagnostic development product lifecycle.

The observations and recommendations that will be shared during this webinar are the outcomes of the Patient Engagement Think Tank in MedTech meetings. This unique Think Tank was established by Alira Health in partnership with MassMEDIC, The Center for Patient Advocacy Leaders (CPALs), and MedTech industry participants (3M, Abiomed, Boston Scientific, Exact Sciences, Insulet, and Smith&Nephew) to deliver actionable insights on how the MedTech industry can successfully incorporate patient engagement activities in medical device and diagnostic development — at every stage of the product lifecycle.

During this webinar you will learn:

  • The background and need for a MedTech Patient Engagement Think Tank
  • How MedTech stakeholders can leverage bidirectional patient engagement strategies to ensure that patients’ experiences, perspectives, and priorities are captured and meaningfully incorporated into the product lifecycle management.
  • Explore key pain points, opportunities, value propositions and activities across stakeholder groups that span:
    • Clinical Development
    • Regulatory and Market Access
    • Pre- and Post-Commercialization


Our Speakers

Annabel de Maria

Chief Patient Officer, Alira Health

Annabel de Maria is an industry pioneer in patient engagement, Annabel starting her career in 1998 as part of the communications team at Pharmacia & Upjohn that launched Celebrex, Detrusitol, and Xalatan in Spain.

Prior to joining Alira Health in 2020, Annabel was Head of Media Relations Europe at Nestlé Purina and before that was Head of Corporate Communications at Almirall. Her previous experience includes Patient Brand Manager for Viagra at Pfizer and for Levitra at Bayer, external communications lead for Novartis Spain, and patient strategy consultant for Lucentis, Pradaxa (Global Brand Team), and Champix (European Brand Team).

Annabel teaches patient engagement at the University of Bocconi, and she is the patient representative for the EULAR working group on autoinflammatory diseases. She has published two posters at ISPOR on the involvement of patients in the HTA process and one at EAACI on unmet patient needs in type 2 inflammatory diseases.

Alissa Heizler-Mendoza

Senior Director of Advocacy and Government Affairs, Insulet

Alissa Heizler-Mendoza is a Registered Dietitian and Diabetes Care and Education Specialist with over 20 years of experience and expertise within the diabetes arena. Alissa began her career at the Clinical Diabetes Center at the University Hospital of the Albert Einstein College, a division of Montefiore prior to transitioning into industry as a Senior Medical Science Liaison at Amylin Pharmaceuticals for 10 years. As Alissa’s interest in strategic thinking evolved, she transitioned to Boehringer Ingelheim and developed a successful Global KOL platform. Currently at Insulet, an innovative medical device company, Alissa created and is now leading the Advocacy and Government Affairs Team.

Shannon Kjellsen

Patient Advocacy Manager, Abiomed 

Shannon Kjellsen is the patient advocacy manager at Abiomed, a leading provider of groundbreaking medical technology that provides circulatory and oxygenation support. Shannon joined Abiomed in 2010 has since grown her career with one of the fastest growing medical device companies. Abiomed’s Patients First culture is a key contributor to the company’s success. Over the last decade, Shannon developed a robust patient advocacy program that continues to impact the company culture, patients, and customers. 

Amye Leong

President & CEO, Health Motivation & Patient Advocate, CPALs

Amye Leong is an internationally recognized patient advocacy leader, health communications and policy strategist, and patient partner researcher. She is the President and CEO of Health Motivation, a health education and advocacy consulting firm in Santa Barbara, California. She has also advised the US Food & Drug Administration, Critical Path, the National Institutes of Health, the Patient-Centered Outcomes Research Institute, and the Agency for Health Research & Quality on topics such as the integration of patient voice into research development and outcomes. She has also served as Director of Strategic Relations for the United Nations-endorsed Bone and Joint Decade, the Global Alliance for Musculoskeletal Health where she led educational programs and facilitated collaborations among leaders worldwide to address the epidemic of musculoskeletal disabilities. 


Thursday, February 9, 2023 (11:00 AM - 12:00 PM) (EST)
Powered By GrowthZone