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Franchise Director – ED

Franchise Director – ED

Position Title:Franchise Director – ED
Reports To:Vice President Marketing


Summary of Position 

  • Summary of Position
    Responsible for marketing to drive revenue growth and market expansion in the ED.  Lead the team responsible and set the strategy and tactics to grow the ED business including positioning, pricing, programs and products to achieve growth targets.  Support the business growth on the ground in the field by development  and nurturing of KOLs  and the development and field testing of sales programs and approaches. Lead the team with specific product and market responsibility  within the ED space and supporting enabling markets.   Develop and implement global marketing and product development plans that drive usage and customer acceptance. Set direction for pricing, sales programs, and sales process in the ED and adjacent supporting markets. Work closely and cooperatively with Sales, Clinical, Production and Regulatory.  Set direction for product portfolio, marketing participation in product realization and product launch.


    Primary Responsibilities

    Lead the ED Franchise team responsible for market and product management

    Build relationships with KOLs and Vapotherm field team in the field to create and execute on sales strategy and product definition and usability.

    Act as the company expert on the market.  Understands the market trends and market size, the customer, competing systems and companies and potential new competing technologies.

    Drive an Inbound Marketing digital presence and program that drives lead generation and accelerates sales cycle.

    Lead product definition, support development, usability and launch and assure product is positioned correctly in the market place and that the value proposition is clearly and effectively communicated.

    Lead marketing communication to assure high quality collateral, messaging, sales tools and trade show presence

    Develop reference centers and centers of excellence that drive peer to peer selling.

    Work collaboratively with Education and Clinical Specialist team to assure excellent medical education programs and product training for all clinical stakeholders.

    Collaborate with Sales training to assure appropriate product, market and sales process training for global field teams

    Lead the downstream marketing effort including:

    Appropriate pricing, economic justification and reimbursement strategy

    Product promotion including sales support tools, product brochures, slide presentations, press releases, patient education materials and other product marketing collateral

    Communication of scientific and clinical information to customers

    Responsible for overall P&L and works with Sales and production to assure adequate product supply


    Position Requirements – Education, Knowledge, Years of Experience, etc.

    Bachelors Degree (masters preferred)

    More than fifteen years experience within the medical device industry

    Five plus years experience as a Product Manager or Marketing Program Manager.  Emergency department and/or respiratory market experience preferred.

    Strong interpersonal skills, strong written and oral skills.

    Ability to lead teams and manage projects.

    Experienced in developing training materials, and making presentations to internal staff and potential and actual customers.

    Ability to travel domestically and internationally (50%)

    Computer and internet savvy including email, spreadsheets, slide creation, social networks


    Send resumes to: Sarah Gilligan at

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